How small businesses can handle web defamation

The Internet is a veritable smorgasbord of information, leading many small businesses to wonder how they can protect their image online.

The statistics are startling: only 1 in 10 disgruntled customers actually takes the time to complain about their experience to management. But what that doesn’t tell you is that the other 90% are telling all of their friends, family and blogroll about their less-than-perfect experience. These results show up in search engines, sometimes prominently, and can tarnish a small business’s image. Right? Not quite. Read the rest of this entry »