Airline Livery and Airline Branding: Introduction
Marketing and branding are everywhere. You can’t escape the pull of corporate logos, advertisements, and thinly-veiled messages present in everything you do. The average American, according to Consumer Reports, is exposed to 247 advertisements per day, and marketeers are forever on the lookout for the next big way to send their corporate sales pitch out to a large – but targeted – audience.
This, perhaps surprisingly, takes us to the airport. The commercial airline industry carries an estimated 2 billion passengers a year, who spend anywhere from $1 (with low-cost carriers like RyanAir and easyJet) to over $100,000 (for a spot on the maiden flight of Singapore Airlines’ new Airbus A380).
In the departure lounge, waiting for a flight, this is a rich – and captive – audience. So what can airlines do to market to all of these people who will fly and will spend money?
The easiest answer is airline livery, known colloquially as “the paint job on the plane”. From classic, unchanged designs to special cartoon-themed planes, airlines can freely express their corporate identity through their livery.
Our airline livery investigation looks at 20 of the world’s largest commercial airlines and examines the effectiveness of their liveries based on a variety of factors:
- Branding – How does the livery reflect the brand of the airline?
- Design – How does it look? Is it modern, iconic, or something else entirely? Is it pleasing to the eye?
- Nationalism – Many of the airlines reviewed are flag-carriers; is this readily apparent?
- Cohesiveness – Does the overall livery design fit with the corporate branding?
- …and much more
We will then grade each airline on an A through F scale, with an A representing an outstanding application of all these factors.
“The Airline Livery and Airline Branding” investigative series will be presented over the next two months right here at ModernCheek.com.
Follow the other installments of our “Airline Livery and Airline Branding” investigative series:
- Airline Livery and Airline Branding: Introduction
- Airline Livery and Airline Branding: Part 1
- Airline Livery and Airline Branding: Part 2
- Airline Livery and Airline Branding: Part 3
- Airline Livery and Airline Branding: Part 4
- Airline Livery and Airline Branding: Part 5
- Airline Livery and Airline Branding: Conclusion
[...] Airline Livery and Airline Branding: Introduction [...]
[...] Airline Livery and Airline Branding: Introduction [...]
[...] Airline Livery and Airline Branding: Introduction [...]
[...] Airline Livery and Airline Branding: Introduction [...]
[...] Airline Livery and Airline Branding: Introduction [...]
[...] Airline Livery and Airline Branding: Introduction [...]