Search Engine Optimization (SEO) is the new kid on the web development block. People with SEO skill sets help to build and market your website so that it gets high search engine rankings and maximum traffic; after all, traffic = conversions = profits.

Apogee Search, one of the world’s largest Search Engine Optimization firms, has lots of great resources on their site for both new and seasoned SEO professionals. One of my favourite resources is their very in-depth Search Engine Marketing Glossary. The glossary introduces SEO-specific terms - both technical (301 redirect, alt tag, etc) and non-technical (link farm, keyword density). This portion of the site is extensive, highlighting a few terms that even I’ve never heard of (and SEO is one of my day jobs)! Read the rest of this entry »

It’s a familiar scenario, at least in our household - we find a fantastic airline fare online and are shocked to find that, once taxes and surcharges are added, the price has doubled, or more. Well, let’s say we were once shocked; now it’s a normal way of life and something we come to expect.

But why should a £1 cheap fare have £50 in taxes? What, exactly, are they taxing?

Most airlines don’t tell you, or they don’t make it obvious where the charges come from. But U.S. Airways’ website does. Read the rest of this entry »

Plastic surgeons are one of the few groups of professionals who can, nearly across the board, afford to have an awesome website for their business. So while we’ve all seen sub-standard, FrontPage-crafted sites for mom and pop shops, B&Bs, and other family establishments, there’s no excuse for plastic surgeons.

Here are five features that are essential for a great plastic surgery website, using Dr. Philip Miller (rhinoplasty Manhattan New York) and his excellent website as an example. Follow along on his first-class site as we go through the list. Read the rest of this entry »

Despite having lots of experience in sales and marketing and therefore knowing exactly how things work, I’ve been stuck in the marketing machine for years. For the past decade, I’ve been purchasing “whitening” toothpastes - the foaming crystals, the blue strips of cleanliness, added ingredients, this and that - and I continue, to this day, to do so, knowing full well that it’s never made a bit of difference for my teeth.

I don’t even entertain the possibility that the whitening toothpaste has canceled anything out - i.e. that I’d be much worse without it. I know I wouldn’t. Moreso, I’m not your average adult; I don’t drink a lot of coffee, I don’t smoke, and sugar is probably my only weakness. So, why the crutch? Read the rest of this entry »

Okay, you’ve decided to spring for those 34DD breasts you’ve always wanted, or maybe you’ve lost a lot of weight and are in need of a tummy tuck to remove loose skin. With so many plastic surgeons out there, how do you find a good one?

Let’s say, for example, that you want to find a cosmetic surgeon in Los Angeles. Google brings back over a million results! What now? Read the rest of this entry »