Buying hair straighteners? Read this first

Our friends over at Edward’s Hair Solutions have pointed us in the direction of a very disturbing trend: counterfeit GHD hair straighteners. In recent months, fake straighteners from the Far East have caused household fires in the United Kingdom and Canada. These deceptive knock-offs lack the safety features that have made GHDs so popular in the first place, and are of a lower build quality that helps to keep the prices down.

Edward’s offers a handy guide on how to spot fake GHD hair straighteners and the comments on that article point to this being a worldwide problem.

It’s a shame that consumers and shops alike (not to mention GHD) are suffering from these knockoff products. Shops like Edward’s Hair Solutions, which is an authorised seller of GHD hair straighteners, not only have to compete against the prices of counterfeit products but must convince informed consumers that they’re the real deal. It’s a conundrum – you either have people shopping on price alone who would much rather pay £50 than £85, or you have saavy consumers who are skeptical that a non-High Street store could be legit. (Worth noting that fakes have even been reported on Amazon, so nobody is immune to this criticism.)

What are you doing this holiday season? Are you even going to try to buy straighteners with all the confusion in the marketplace?