Choices, Choices… What’s an SMB to Do?

As a small business owner, I am inundated daily (no, hourly) with offers: Printing, office supplies, outsourcing, accounting. Everyone wants your attention. Web hosting is no exception.

So, how to choose? I’ve had a few web hosts in my day and I can offer two pieces of advice:

1 – Do not shop on numbers. The “100TB for $1″ deal only sounds better. You’ll never use it. You and ten of your friends will never use it.

2 – The company matters.

The second point is the most important. You will need support at some point, whether it’s before you buy or while you’re a customer. A company like Superb Hosting, for example, offers a dedicated accounts manager on their managed hosting plans. Yes, that’s someone who gets paid to work for you. Compare that with the nightmare experience I just had with a certain web host (not Superb) who ignored my tech support emails for over a week, and you’ll see why this is important. A week is a lifetime when something goes wrong.

Finally, upgrade potential is important. Maybe right now you’re okay on a shared hosting plan. But when your business grows–and we all want that–the right company can take over your IT needs with secure colocation and tiered options to suit all sizes of business… perfect for when your SMB becomes an MNC.