Search Engine Optimization (SEO) is the new kid on the web development block. People with SEO skill sets help to build and market your website so that it gets high search engine rankings and maximum traffic; after all, traffic = conversions = profits.

Apogee Search, one of the world’s largest Search Engine Optimization firms, has lots of great resources on their site for both new and seasoned SEO professionals. One of my favourite resources is their very in-depth Search Engine Marketing Glossary. The glossary introduces SEO-specific terms - both technical (301 redirect, alt tag, etc) and non-technical (link farm, keyword density). This portion of the site is extensive, highlighting a few terms that even I’ve never heard of (and SEO is one of my day jobs)! Read the rest of this entry »

It’s a familiar scenario, at least in our household - we find a fantastic airline fare online and are shocked to find that, once taxes and surcharges are added, the price has doubled, or more. Well, let’s say we were once shocked; now it’s a normal way of life and something we come to expect.

But why should a £1 cheap fare have £50 in taxes? What, exactly, are they taxing?

Most airlines don’t tell you, or they don’t make it obvious where the charges come from. But U.S. Airways’ website does. Read the rest of this entry »

Plastic surgeons are one of the few groups of professionals who can, nearly across the board, afford to have an awesome website for their business. So while we’ve all seen sub-standard, FrontPage-crafted sites for mom and pop shops, B&Bs, and other family establishments, there’s no excuse for plastic surgeons.

Here are five features that are essential for a great plastic surgery website, using Dr. Philip Miller (rhinoplasty Manhattan New York) and his excellent website as an example. Follow along on his first-class site as we go through the list. Read the rest of this entry »

FOXNews published a health article in January titled “Plastic Surgery Regret on the Rise, Fueling ‘Revision’ Practices”. In typical Fox fashion, the article was rather alarmist. The blurb featured one plastic surgery horror story from a woman who was unhappy after two nose jobs, followed by a quote from respected surgeon Andrew Jacono stating that 1 in 3 surgical procedures is a revision.

Can this be right? Or is there a better explanation for all the revisions going on in American operating rooms?

Here are three practical reasons we propose that may explain the “1 in 3″ statistic - and only one of them is a fear mongering idea: Read the rest of this entry »

I’ve worked for many companies, from a large subsidiary of Viacom to a suburban mom-and-pop retail shop. The jobs were all sales oriented, to an extent, and relied on relationships with customers to keep the business afloat. Yet strangely, the one thing all of these businesses - the large and the small - had in common was that we never used a CRM.

Why the aversion? Customer Relationship Management (CRM) systems are great for organising sales information. For example, look at Flightdeck CRM. Their website spells out quite plainly exactly what you can do with a CRM; everything from lead sheets to contact management is fair game. Yet the businesses I’ve worked with have used a variety of other methods to accomplish these goals, from good ole pen and paper to massive Microsoft Excel spreadsheets that were just begging to be corrupted.

So what’s out there in the land of business management software systems? I like the Flightdeck CRM, and their website for that matter. The language on the site does require a certain degree of understanding of business management, but that’s par for the course - you’re talking about high-spec company software here. But what’s great is, although there’s some jargon, the site has a very matter-of-fact approach to their sales pitch. The menus are clearly laid out (and colourful!) in a “Tell me this” way (”Tell me why Flightdeck is different”, “Tell me how Flightdeck can help me”, etc). Plain English is a wonderful thing. Read the rest of this entry »