Add “live blogging” to the “I don’t get it” list

This blog post is as “live” as you’ll ever get on Modern Cheek. I’m typing it, and then I’ll post it, and you’ll read it and that’ll be it. Simply put, I don’t “get” live blogging.

Take the Super Bowl, for instance. Several popular blogs are live blogging the Super Bowl and its commercials. The theory is to have people follow the blog for 4+ hours during the game, reloading the page and, presumably, seeing as many ads as possible. Live blogging is also popular during events like the Academy Awards and last year’s U.S. presidential debates.

Sorry, but I don’t see the allure of live blogging for the audience. While it seems to be popular, you must remember it’s happening on sites that are pretty popular to begin with; your average Joe Blog is live blogging to a zero audience. So it takes popularity, and I think that ought to be enough. Live blogging might make some readers feel in touch with what’s going on, but so does actually watching the game or attending a Super Bowl party. But instead, live blog readers are commenting on people commenting on an event, and spending countless hours giving up watching the actual event in exchange for someone else’s opinion.

For people who actually care about the Super Bowl, wouldn’t you rather see a nice catch than read, “Fitzgerald takes it to the house! Cardinals lead!”? I know I would.

Starter links for SEO newcomers

Search Engine Optimization (SEO) is the new kid on the web development block. People with SEO skill sets help to build and market your website so that it gets high search engine rankings and maximum traffic; after all, traffic = conversions = profits.

Apogee Search, one of the world’s largest Search Engine Optimization firms, has lots of great resources on their site for both new and seasoned SEO professionals. One of my favourite resources is their very in-depth Search Engine Marketing Glossary. The glossary introduces SEO-specific terms – both technical (301 redirect, alt tag, etc) and non-technical (link farm, keyword density). This portion of the site is extensive, highlighting a few terms that even I’ve never heard of (and SEO is one of my day jobs)! Continue reading

What makes a great plastic surgery website?

Plastic surgeons are one of the few groups of professionals who can, nearly across the board, afford to have an awesome website for their business. So while we’ve all seen sub-standard, FrontPage-crafted sites for mom and pop shops, B&Bs, and other family establishments, there’s no excuse for plastic surgeons.

Here are five features that are essential for a great plastic surgery website, using Dr. Philip Miller (rhinoplasty Manhattan New York) and his excellent website as an example. Follow along on his first-class site as we go through the list. Continue reading

Everybody blogs!

Blogging passed silently into the mainstream years ago, showing us the wonderment that is a cryptic Rosie O’Donnell poem or the company messages of a big name CEO. Everybody blogs now; even my computer-confused mom has a LiveJournal account.

Need further proof? Here are a few of the strangest bloggers we’ve come across to prove that Everybody Blogs.

Once you go Blackle… creator Toby Heap is earning thousands of dollars per day with his purported energy saving “black Google”. Does it matter if his calculations are wrong?

Blackle, a search engine powered by Google, was launched following a blog post by environmentalist Mark Ontkush, who conducted research to show that monitors draw more power to display white than black. Because the highest trafficked site on the web, search giant Google, is an all-white design, Heap decided to create a black Google, which would save an estimated 750 Megawatt hours per year.

Since then, Heap has been criticised by the media for cashing in on “eco-guilt” (he makes money from AdSense ads displayed on his site) and techies who argue that black draws more power for modern LCD monitors, and has a negligible effect on older CRT monitors. Continue reading