The first three parts of our “Airline Livery and Airline Branding” investigative series have shown that, despite multi-million dollar marketing budgets, airlines often get branding wrong when it comes to their airline liveries. In this penultimate installment of our series, we’ll examine five airlines who are on the right track with their liveries. But perhaps more intriguingly, these airlines represent hail from three separate continents, companies old and new, and approach their branding from diverse perspectives.

As we fly at supersonic speeds above the clouds and towards the top of our list, the diversity in this section of our investigation goes to prove that branding can be done - and done well - in a myriad of different ways. Read the rest of this entry »

New York City Mayor Michael Bloomberg is awaiting results from a commission studying ways to reduce traffic and carbon emissions in Manhattan. The results are likely to include a congestion charge for entering Manhattan, modeled after the congestion charge in London, England.

New York - the “City that Never Sleeps” - is also the “City that Swells”, growing from 1.6mil people in Manhattan alone to 2.8mil during working hours. This says nothing of tourists, who also flock to the borough and its many landmarks. Although New York is known for its public transportation system (72% of Manhattan residents use mass transit, compared with an average of 5% across the rest of the United States), that’s still not enough to quell the traffic.

Bloomberg’s congestion charging plan would put more money into public transportation, while also making a move to cut dangerous pollution levels within the city. Read the rest of this entry »

For the third installment of our “Airline Livery and Airline Branding” investigative series, we look at a few commercial airline brands and liveries in a time warp. For three of the planes on our list today, that time warp goes backwards to decades past; the fourth has warped ahead with modern-generic stylings. Read the rest of this entry »

In the second installment of our “Airline Livery and Airline Branding” investigative series, we look at some companies that haven’t quite merged the concepts of corporate identities and airline liveries. These liveries are not as atrocious as those featured in Part 1 of our series, but they still have a long way to go. Read the rest of this entry »

In the first installment of our “Airline Livery and Airline Branding” investigative series, we look at some of the worst integrations of corporate branding with airline livery. These airline liveries represent serious design flaws and gaps in the process of turning corporate airline branding into airline livery. Read the rest of this entry »